Dawn of a new world
The world has changed and there’s no going back… We’ve entered a time when focus on the customer matters more than any other strategic imperative. In this new world:
- Commoditization has stripped away previously recognised sources of differentiation
- Traditional industry boundaries have dissolved.
- Customers have more power than ever before.
To win in this new world companies need to start treating customer experience as a business discipline. Every company in every industry can leverage customer experiences to:
- Bolster brand equity
- Garner customer loyalty
- Boost revenue
- Drive down costs
The big question is: How will you measure up in this new world?